Netizens in India are Searching for Amazon Twice as Often as Flipkart
According to a report conducted by a Boston, Massachusetts-based mobile advertizement company, Jana, Amazon was the most searched-for due east-commerce retailer in Republic of india during the 2d half of 2017, way ahead of its nearest rival, Flipkart. As per a study by Quartz that has exclusive access to the written report, 46.02 percentage of east-commerce-related mobile searches on Jana'south mCent browser were for Amazon, while only 20.9 percent of the searches were for Flipkart. The balance of the searches were for other retailers, such as eBay, Snapdeal, Shopclues, Myntra and others.
It is worth pointing out that these searches practise not really reflect all mobile searches in the due east-commerce category that originated out of India during the flow. As mentioned already, Jana only took into account the searches that were conducted through its own browser, mCent. Which means that searches about due east-commerce portals from the vast majority of netizens, who use Chrome, Firefox, Safari, or even Alibaba's UC Browser (yes, it's a thing in India), were non considered for the study.
It'southward hard to say if the results would have looked a lot different if we had admission to all that information, simply the limited information that nosotros do have, seems to suggest that Amazon is doing a pretty decent chore of competing against Flipkart in a land that Jeff Bezos and his team have loftier hopes for.
Either way, the written report also suggests that Amazon Echo is leading Google Home not just in global market share, but also on mobile searches in India, at least on mCent. Evidently, 94.42 percent searches for smart home products are for Amazon products (including the Echo), while the Google Home languished at 5.5 percent.
Some other interesting trend unearthed by the study is the sheer volume of searches for Apple's iPhones. Plain, iPhone eight and iPhone Ten were the nigh searched-for phones on mCent in India during H2, 2017, with the relatively obscure Vivo V7 being the highest-rated Android handset at number three. Every bit for streaming devices, Roku – a streaming stick not yet officially available in India – came in at number i in terms of total searches, followed by Apple TV, Google Chromecast, and Amazon Burn Television.
Source: https://beebom.com/indians-searching-amazon-more-flipkart/
Posted by: dunawayselse1995.blogspot.com
0 Response to "Netizens in India are Searching for Amazon Twice as Often as Flipkart"
Post a Comment